Must My Aspiring Influencer Pal Stop Using Me for Content?

One Side: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “content queen”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I’ll have bare-faced, an awkward face or be captured mid-bite. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. I feel like our bond has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. I've been invited to several brand events, which was nice, but that doesn't compensate for all the energy I spend helping her create material.

I appreciate that she has helped me with my design career, but I don’t want our friendship to become merely a tally of favours. I don’t feel she's insincere or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It feels forced. I need her to understand that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to experience it without being recorded, edited, or shared for an audience. I’m not a prop for her Instagram.

The Other Side: Marielle

I want my friend to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who execute that style of informal, self-made film-making.

Creating content is my interpretation of engaging with life: observing the nuances, sharing them with an audience that appreciates the art behind it. I never intend to make Beth uneasy. Taking her to industry events was my way of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I want her to see what the work we make together can achieve: a foot in the door. I know not all people enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Being recorded occasionally is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my private filmmaker, but friends help each other in small ways. I thought recording a clip now and then would be fun for her. Creativity thrives in collaboration, and having my friend around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I value our friendship profoundly and don’t want making videos to drive a wedge between us. I’m willing to compromise: like asking before filming, and avoiding shots that might make her self-conscious.

This is not about power, it's regarding sharing my world while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and Beth when they are out together?

There’s nothing more uncomfortable than having a friend film you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn't imply everyone around her is content. She needs to honor Beth’s personal space.
Ankit, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everybody. It was kind she has helped her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the priority in your relationship. Create some real memories, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Kathryn Klein
Kathryn Klein

A software engineer passionate about AI, web development, and sharing practical coding solutions.